Social District

Greenville, NC

LMG developed a logo, brand, and advertising materials for the Downtown Greenville Social District, focusing on its policy allowing outdoor alcohol consumption. Their approach mixed Greenville’s traditional aspects with modern touches, creating a brand identity aimed at locals and tourists. The logo reflects the area’s social vibe, with chosen colors and fonts that suggest a blend of sophistication and relaxation. Their advertising efforts, including digital and print materials, promote the district’s casual drinking experience, encouraging visitors to explore the city in a relaxed outdoor atmosphere.